January 28 2008

Victoria Beckham for Marc Jacobs Spring 2008.

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After shooting modeling for Marc Jacobs in their spring 2008 advertising campaign, Victoria Beckham strips off for the ‘Protect the skin you’re in’ tshirt campaign.

“Since we have moved to California, I have realized how important it is to practice safe sun for myself and to keep the skin of my three boys well protected as well,” Beckham said. “Skin cancer is a huge problem and I really wanted to help raise awareness by taking part in Marc and Robert’s initiative.”

The Beckham shirts will go on sale this week at Marc Jacobs boutiques for $35.

The initiative was started by Robery Duffy to raise money for The Interdisciplinary Melanoma Cooperative Group at New York University. Posh Spice joins the likes of Dita von Teese, Selma Blair, Naomi Campbell, Winona Ryder, Julianne Moore and Christy Turlington who have also posed nude for the Marc Jacobs tshirts.

Though another good way to promote skin cancer awareness is through a good advertising campaign. Currently airing on Australian television screens is the below commercial. Apparently it has moved plenty of women to go have their skin checked out by doctors for cancerous spots and moles.

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